Part One

Setting Up and Marketing Your
House Fluffing^® Business

1   So You Want to Start a Busines
      (finding a partner or going it alone)
Our partnership story
Partnership plusses and minuses
No, thank you – I'll go it alone!
I don't want to go it alone, thank you very much!
   Finding a business-oriented, left-brained partner
   Adding House Fluffing^® to your established design firm
Formalize the partnership

2    Getting Started
Introduction
Start out on the right foot
   Identify your personal "Why?"
   Commit to your goals
   Establish your budget
   Plan your work and work the plan
Getting started action items
Getting started checklist

3    Getting Clients
The five principles of marketing
Who is your prospect?
What marketing tools do you need?
   House Fluffing^® must-haves
   Workshop must-haves
   Other useful marketing tools
How should you design your marketing tools?
   Your message is a mirror
   Using a computer to design your marketing    tools
   Basic design principles that apply to all    marketing tools
   Designing your must-have marketing tools
   Designing special marketing tools and your     portfolio
How will you get the word out?

4    Day-to-Day Business Operations
Build your house database
Appointment scheduling – getting the maximum
A truly easy bookkeeping system
Recipe for success

Part Two

Making the Magic Happen

5    Who is Your House Fluffing^® Client?
The cocooning of America
Meet Vivian Sorrell

6    The Psychology of House Fluffing^®
How it all started
The designer's state of mind
When you arrive at the house
Involving your client in the process
Validating her tastes, belongings and choices
It's a "happening!"
Spouses, kids and pets – unnerved by change

7    The Methodology of House Fluffing^®
When you arrive
Tools and supplies
Clothing
Techniques to guard against injury
House Fluffing^® (down and dirty)

8    Design Principles and Furniture Placement
Design Principles
Furniture Placement
   Space Planning
   Placing the five layers

9    Decorating Basics
Lighting
Pictures and wall art
Bookshelves
Accessories
Dining Rooms and bedrooms

10   Expand Your World – and Your Revenue
Lots of creative ideas for other
services you can offer
Incorporating your own special talents

Afterword

Appendix A Partnership Agreement template
Appendix B Using Your QuickStart diskette